CONSUMER BEHAVIOUR
Brief
As a marketing consultant you have been asked to evaluate a new promotional campaign for a large retail chain. The campaign strategy is aimed at increasing group shopping. What recommendations would you make with pictorial representations .
UNIQLO India Expansion Marketing Campaign
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The decision to target the Indian market stems from strategic insights revealing a significant growth opportunity for UNIQLO. Presently, UNIQLO's in India comprises only 16 manufacturing facilities, notably fewer compared to its presence in China. This variance underscores a substantial untapped potential in the Indian market. Moreover, recent announcements from UNIQLO affirm its commitment to expanding operations in India, signifying a proactive interest in the region's market dynamics. This marketing campaign is poised to facilitate and accelerate UNIQLO's expansion in India, leveraging the existing gaps in the market and aligning with the brand's ambitious growth objectives.
KUCH LO TOH
UNIQ-लो
The rationale behind selecting Generation Z (Gen Z) as our target market for this campaign is rooted in their current prominence. Gen Z is currently a focal point of discussions, being widely recognized for their heightened activity across social media platforms and significant influence in various sectors, particularly the fashion industry. Their pervasive presence on social media, coupled with their strong influence, positions them as formidable trendsetters capable of drawing in a substantial customer base. This campaign is strategically designed to tap into the cultural zeitgeist surrounding Gen Z, leveraging their influence to effectively engage and attract customers.
Campaign Elements
